ALÚMI has been operating successfully in the market for 28 years now. The company was founded in June 1974, aiming to fulfill the increasing need of the commerce for the maintenance and technical assistance of neon lights in shops and banks.

The name ALÚMI was originated from the gathering of the term "Assistência de Luminosos" that being Assistance for Neon Lights; this name was created by one of the shareholders and CEO of the company, Mr. Castanho, known around the city as Godoy, for his family name .

The partnership was in a first moment made up by the couple João Castanho and Neusa Maria, taking as formal business designation Alúmi Publicidades Ltda.. The company holds the same name for the market up to these days. In 1990, there was the first modification in the formal contract of the company in order to add a new shareholder, Jean Carlo, son of the company's owners and founders. Both Administrative and Management boards could now count on a new head. Jean Carlo is responsible also for the Sales, Art Creation and Layout Departments.

The first business address of the company was compounded by only a small room (9.84ft. x 8.20ft.). To accomplish all the external activities performed by the company there was one vehicle, a VW Kombi, two ladders and a tool box for general purposes.

The staff at that time, not to mention the shareholders themselves, who participated actively in all professional skills of the company, was made of an electrician and a an assistant.

As in any innovative entrepreneurship, a certain period to get established is needed and it was no different with ALÚMI. The service was offered in a very simple way, almost 'knocking on doors' or through phone calls. At night it was fairly easy to estimate which neon lights were in need of repair around the city. Having such valuable information there was no hassle to have the company's service hired. Service which, it may be inferred, has always been rendered as promptly as possible.

It didn't take long for the name ALÚMI to occupy a quite wide space inside the local market as reference in the field of technical assistance for neon lights. A client would recommend the company to another one and so forth, allowing ALÚMI to conquer even a wider space in the city. Worth to mention here that such benckmark is due to most specially our working MOTTO, which until today is worshiped as QUALITY, EFFICIENCY and PERFECTION in performing all the activities involved in the business.

With a growing market ahead and relying on the quality of the service offered, the company could transfer its headquarters to a more appropriate location. A location where the new momentum would be shown. Thus, the facilities of the company were transferred to a wider place. After this change the staff could also be enlarged, what in essence was fundamental for the growth of the company.

As a new staff was established the shareholder Neusa Maria retired from her formal activities at the company, becoming an external member of the board, though keeping her shares, as part of the family. The general supervision of the company however continued under the responsibility of Mr. Castanho.

The intense growth of the business took place very rapidly and the need for another location was clear for the company. A place where new goals could be implemented as well as achieved.

Facing a quite not encouraging market, Mr. Castanho started to study the possibility of adding new activities to the company. But such activities could not interfere with the one already being performed. Therefore the rental of billboard with their manufacturing, installation, and maintenance was the choice made. The working structure would not suffer major changes except for the addition to the company of a small truck for transporting the panels. This new phase actually had its start in 1981, seven years after the beginning of the company in its original composition.

In the beginning of this phase, some difficulties had to be surpassed, such as, to rent the spaces implemented in the city the company depended basically on links originally coming from the route Rio de Janeiro/São Paulo, contacted through midia companies, once Brasília didn't offer advertising agencies specialized in billboards.

The most perceptible option left was to develop a project featuring the company's own Marketing Department to commercialize the panels which had already been installed. The idea was to introduce the new project in the form of "Painted Billboards". Through this method new opportunities were devised aiming the local retail market. Using this new way of advertisement the local retailers could ad their products and services. So far the billboard style had been restricted to big companies or to multinationals operating nationwide.

In order to keep the project going, a painter was hired to the company and the "LayOut Department" was conceived to create texts to be included as headings of the painted panels.

In 1984 the headquarter of the company was transferred to a more proper location where the facilities would be more adequate for the right structural growth of the company, having all definite areas for the right purposes, both administrative and productive.

Already featuring these facilities, the company begins to define and impose itself in the advertisement field, in the use of billboards, following the tendencies and criteria of the market, which by now was starting to show some perspectives of improvement. The company then started to invest more in the installation of new spaces in order to meet the increasing demand of the market.

Even with all this development, the company still had difficulties to obtain new areas to put up the billboards as well as to arrange more advertisement space. As such difficulties were not an exclusivity of our company, the other companies of the sector got together in order to create an association which would give some support to the sector and gather some strength as to formalize the regulation of a law at the local Chamber. Such regulation would stand for the right to install billboards in public areas. Many representants of the Parliament got interested in the idea and began to study the possibility of creating a project of Law which would be turned into the guidelines for the sector.

Now the companies can actually count on legal support to practice the activity. Encouraged by all these major changes in the market, ALÚMI set itself into conquering something new, different, innovative. Something that would set the company once again in the forefront of the advertisement business in the city.

In 1994, they had already devised the new kind of sector to be implemented in the company, the device 'Bulletin', called in Brazil of "Front-Light". This would become the denomination for a high impact midia used to focus on products and name brands with a higher level of quality than the conventional methods.

Having all the technical details, the first step towards the manufacturing of the first bulletin (Front-Light) made in Brasilia was taken. Its manufacturing, assembly and installation demanded approximately four months.

With the successful installation of this first advertising device and picturing its perfect functioning, there was a general fascination coming from all the sectors of the local midia. Everybody was eager to know what it was about, how it would be commercialized, etc.

Not only six months had gone by and other installations started to pop out around the city following the same lines of our original project. Facing the competition as a strong allied, we moved on developing and improving our project, implementing and assembling bulletins (Front-Lights) inside our own facilities.

Today, after four years, the company already manufactures, legally installs and commercializes thirty (30) bulletins (Front-Lights), twenty-two of which (22) are of one face and other four (04) are double-faced. Another 100 billboards are also rented by the company at different and valuable points of the city.